Prima Luxury Changing Bag


Stylish and functional

The Sempre Prima is our flagship changing bag designed for the challenges of parenting.


The bag features:

  • Stylish, unisex design
  • 19 convenient, secure pockets
  • Easy-access bank card pocket
  • Anti-theft mobile phone pocket
  • Quick-access rear opening
  • Extra-comfy, padded shoulder straps
  • High-quality, easy-clean waterproof material with wipeable base
  • Easy-reach wipe dispenser
  • Hygienic wet clothes compartment
  • Handy integrated key/dummy hook
  • 2 Insulated bottle holders
  • 1.5 litre insulated side pocket
  • 2 Spoon holders


Complete with matching, dark-lined changing mat


BAG SIZE: 26Lx21Wx40

SKU: SMPRM1 Category:
Care Instructions
Care instructions:
We want our customers to have the great experience we had over the two years of testing and developing this luxury changing bag.
Please note that we designed the Prima to carry lightweight babies’ items. Carrying sharp objects or overloading the bag could tear the inner lining.
Using the bag in any way other than intended might damage the stitching or lining so we recommend using it for its intended purpose only.
If you have any further questions before or after your purchase, please see our FAQ page or get in touch.
Additional Information